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Local Spark Blog
26Aug 2016

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Hiring a Marketing Company vs In-House Marketing Team

Whether you’re an experienced business owner or just starting out, you probably already know that it’s essential for the short-term and long-term success of your business that you have a marketing team assigned specifically to the promotion of your business. If you don’t have a team of employees assigned to handling and developing marketing, news of and information about your business won’t be able to reach very many people. Without sufficient marketing, your business will be forced to remain stagnant and have no hope for growth in the future. Due to the imperative nature of having a marketing team, you’re basically left with two choices: developing an in-house marketing team or hiring a team from a marketing company.

 

It can be tempting to try to develop your own in-house marketing team using employees that you hire yourself to work as a part of your company. You might be worried that outsourcing to hire a marketing company to handle the marketing part of your business could reduce the personal character of your business and make it seem cold and unfriendly. However, there are actually many benefits to hiring a marketing company rather than trying to develop your own in-house marketing team.

 

First and foremost, experience is important when it comes to marketing. If the people you assign to the marketing team for your business do not have years of experience in the world of marketing, they probably won’t know enough about how the marketing world works to make sure that your business gets noticed among the thousands of similar companies competing for attention from the public. When you choose to hire a professional marketing company, you’re guaranteeing that every member of your marketing team carries an abundance of marketing experience and can bring unique skills and knowledge to the table. Hiring your own in-house marketing team can make finding knowledgeable, experienced people much more difficult.

 

Furthermore, hiring your own in-house marketing team can be much more expensive in the long run than hiring a separate marketing company. When you hire a marketing company to handle marketing for your business, you only have to pay a flat rate or an annual fee for their marketing services. When you choose to hire new employees to your business specifically for the purpose of using them as part of your marketing team, you open the door to a whole new set of extra expenses for yourself. Hiring your own marketing team as employees of your business requires you to pay these employees a full salary plus employee benefits like healthcare and a retirement plan. None of these additional expenses come into play when you hire a marketing team from a separate marketing company.

 

Another thing to consider when deciding whether to hire a marketing company or develop your own in-house marketing team is the tools you have available to you. Chances are, when you first start trying to develop your own marketing team, the marketing tools you already have available are few and far-between. If you want to develop your business’s collection of marketing tools so that your in-house marketing team can use them to better promote your business, you’re going to have to buy them out of pocket or by dipping into your business’s funds. Quality marketing tools, like keyword research tools, can be extremely expensive, but they’re also important to the success of your marketing efforts. When you hire a separate marketing company, they are already equipped with the professional, high-quality marketing tools they need to promote your business effectively. You won’t have to pay any extra fees for the use of these tools as you would need to if you hired an in-house marketing team.

 

If you’re looking for an in-house marketing team to help you grow and develop your business and client base, you can’t go wrong with Local Spark. At Local Spark, our marketing team has more than twenty-five years of combined experience. We are dedicated to forming relationships with our clients in order to efficiently represent your business the way you want it to be presented to potential customers.