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Local Spark Blog
14Nov 2016

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461

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younger-audience
How to Market to a Younger Audience?
Service Based Business Tips by Deeba Sameer

Many small businesses that are just starting out in the world of web marketing tend to manipulate their online marketing strategies to target the middle-aged adult population. It’s natural to consider adults within the decades of working age to be the most logical target population due to their tendency to have some amount of expendable […]

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18Sep 2016

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387

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search-micro-moments-for-tradesmen1
Where to Start Online As a Local Tradesman
Service Based Business Tips by William Chenoweth

Our Perspective: We focus on businesses that help local homeowners improve or maintain their home. (Plumbers, Electricians, Roofers, Landscapers, etc) Consumer interaction with local business data is completely different than it was just six years ago. When someone wants or needs a product or service, they go straight to their smart phone to find the […]

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09Sep 2016

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315

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lead-response1
What is the Optimal Lead-Response Time?

Lead response time is the amount of time it takes a representative from your business to respond to a customer initiating contact. This initial contact might be made through call, email, or a Web form. Regardless, many businesses struggle with the dilemma of how quickly they need to respond to their customer leads in order […]

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02Sep 2016

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449

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smm-importance1
How Important is Social Media Marketing?

You might think that, in the present technology-driven world, social media marketing should be at the forefront of the marketing scheme for your business. While it is true that successful social media marketing can definitely be a significant asset for many types of businesses, it is not always the end all be all of marketing […]

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26Aug 2016

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309

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inhouse-vs-contract1
Hiring a Marketing Company vs In-House Marketing Team

Whether you’re an experienced business owner or just starting out, you probably already know that it’s essential for the short-term and long-term success of your business that you have a marketing team assigned specifically to the promotion of your business. If you don’t have a team of employees assigned to handling and developing marketing, news […]

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19Aug 2016

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381

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black-hat1
Is Black-Hat SEO Safe?

Black-hat SEO is an under-the-table Internet marketing strategy that has branched off of original SEO techniques that help improve your business’s online presence by increasing your website and social media pages’ positioning and traffic on popular search engines. Black-hat SEO basically refers to any SEO techniques that specifically target search engine positioning rather than improved […]

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12Aug 2016

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307

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seo-services-header1
Why Do I Need SEO?

With the ever-increasing advancement and relevance of technology and specifically technological tools in the business world, utilizing SEO (search engine optimization) as a marketing tool for your business is more important than ever. Many businesses are unwilling to allocate a significant percentage of their income toward SEO marketing because it is a long-term marketing strategy […]

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05Aug 2016

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279

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marketing-budget1
How Much Should My Marketing Budget Be?

Marketing is an extremely important element of running a successful business. Without marketing, a company goes unnoticed and is rendered entirely unable of staying afloat in the competitive free market world. A large dilemma which many business owners face is the question of how much money they should actually spend on marketing. If you allocate […]

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